And Doug, we’ve chastised Kansas, Arkansas and Tennessee pretty frequently through the years for throwing good money after bad. Nothing is more expensive - financially and psychologically - than stinking.Then the Bulldogs started doing more with more. We knew Bill Snyder was a wizard, but Mike Gundy might be as well.So perhaps when this study is done 10 years from now, this bullet point will simply become “Hiring a special quarterback can make a program spend very efficiently.”) (These data come from a time before the current system that allows players to be paid. A special quarterback can make a program spend very efficiently.Hiring the right (or wrong) head coach remains the most important financial decision an athletic department will make.After finding the answer to Doug’s question, there isn’t an easy answer as to exactly how much a program should reasonably expect to spend to field a successful football team.īut a few things came through loud and clear. Spending the most doesn’t necessarily equate to winning the most, just as spending the least doesn’t necessarily equate to winning the least. The data show that isn’t necessarily the case. We buy and subsequently sell the narrative that if a school builds a swankier facility or beefs up its off-field staff that success is just around the corner. We in the media are guilty of propagating this myth, too. But we often hear coaches complain - usually off the record - that they would succeed more if their schools would simply spend more. I knew some schools spent money lavishly for a seemingly shaky return on investment. I generally know what college football programs spend in a year, but I wasn’t sure what specific programs spent each year unless I’d recently done a story on a program’s finances. What programs have the highest/lowest cost per win the last 10 years? Shouldn’t those programs be lauded/chastised more for their effectiveness/lack thereof? This question, which came in earlier this month from reader Doug, is the perfect example… I might have an idea of the answer, but I want to learn more because the data might contradict an assumption or a belief that simply hasn’t been fact checked. My favorite mailbag questions are the ones I can’t answer off the top of my head.
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